PPC Pricing

Thank you for your interest in Amiable PPC Management services!

Amiable Interactive is a Google AdWords Certified Partner, specializing in management of pay per click (PPC) search engine advertising for green and ethical businesses spending from $1,000 to $15,000 monthly in search engine marketing.

About PPC Managment Fees

What You Need to Know

Only on search engines can you reach exactly the people who are looking for you, at exactly the moment they want to spend money. And only in online advertising can you find out where your leads are coming from, and just what happens after they click. That’s why the return on investment on PPC has always been high.

However, PPC Management occurs in a competitive live auction, so management can be time-consuming. And the mistakes made by the uninitiated can be costly. We’ve been on both the selling side and the buying side of PPC and we’ve seen the results DIY campaigns and campaigns managed by agencies.

Fees for PPC management must recognize both:

• The initial cost of setting up an account.
• The level of effort necessary to build not just a functional account but one that is optimized to reduce costs, build increasingly well-targeted traffic, and capitalize on that traffic with the most effective and persuasive messages.

Only on search engines can you reach exactly the people who are looking for you, at exactly the moment they want to spend money.A good online marketer understands the fundamental difference between online marketing and traditional advertising: feedback data that allows continuous improvement by testing and validating against the best possible audience – the customers themselves.

To be just that, good online marketers –- and pass the results to you, we at Amiable hold ourselves to a model of continuous improvement and accountability.

Our Process

So that’s PPC, but what makes us different? With our high standards of ethics, integrity and personal service, you get something a little different from the rest of the crowd:

1. We don’t dump unfiltered lists into your account. We work with you to learn your business and collect keywords that reflect that business.
2. We don’t rely exclusively on automated keyword insertion to produce results. You won’t “find it all on eBay” here. We take the time to understand your value proposition and your customer segments, and write ads that reflect your actual business and the actual offers you present.
3. We tread carefully before we begin. We don’t insert management metrics into an automated system unless they fully reflect your costs and your unique financial picture. We ask the right questions regarding your specific business and the factors that should determine your PPC bids and budgets.
4. An intelligent mind is care-taking over your spend, not just an automated robot. Though we do make use of industry tools for efficiency and best practice, we always personally review and revise bids and costs based on an informed understanding of your unique business objectives.

At Amiable our motto is: “It isn’t good business unless everybody wins.”

That means we go the extra mile to make sure that the true returns of your PPC account are visible, clear, and actionable. We don’t just give you reports, we make sure you know how to act on them.

Our Fees

We manage paid search engine campaigns across Google, Yahoo and Bing, and online display (banner) advertising across the Double Click and the Google Display Network. Every client has a different set of needs and a different starting point.

For accounts of greater than $10,000 in monthly spend, we provide a full complement of services to best serve your business goals including:

• Landing page optimization,
• Data-driven content strategy based on multiple competitive intelligence data sets, and
• Advanced optimization rules tailoring bid management to your unique business goals and attribution preferences.

Contact Us to get a personalized assessment of the scope of work that would best serve your needs.

For accounts of less than $10,000 in monthly spend, our available plans include:

These charges allow for the activities involved in maintaining an account: creating ad groups, writing and optimizing text ads, matching keywords to site pages, managing budgets and bids, and providing reporting on visits and conversions. They do not include direct advertising costs which will be charged directly to you through your Google and/or Microsoft adCenter accounts.

In addition, many clients choose add-on services that increase their return on investment. These can include:

• * Google Analytics Setup and Expert Consultation on ROI & Campaign Objectives. These services must be contracted to provide the advanced performance metrics in our Serious Plan.
• Marketing consulting to establish key objectives based on your financial and cost data. Please inquire if you’d like information on additional consulting to ensure that your marketing programs support the entire buying cycle and effectively communicate your unique value proposition to your key audiences.
• Landing Page Optimization Consulting: A/B or Multivariate testing and specialized content and design recommendations to improve ROI. Our quote can include our services in design and web development, or we will gladly work with your web developer or designer in a data-driven optimization effort.
• The graphic production of display or video ads to reflect and promote an ideal brand message. We provide basic, text and logo based banner ads as a part of our Serious PPC Managment Plan. We can also quote the production of custom-designed or rich media ads, or we will gladly work with your designer.

As a part of our ongoing commitment to your success, we will propose features and recommendations that will provide the best opportunities to maximize the revenue and reach of your marketing campaigns.

In some circumstances we may agree to a pay for performance, incentive-based pricing model; please inquire if interested.