Our management team at Amiable Interactive is experienced, values-oriented, and just plain nice. Our personal lives are motivated by a deep concern for society and the environment. Our goal is to bring that same care and concern into the marketing work we do for green businesses and socially-conscious organizations.
Hope has a penchant for delivering statistically-significant, data-driven results to creative, business-oriented folk, and executing campaigns with a rare combination of focused precision and attention to the “big picture”.
Her search & social-friendly strategy brings brand growth through contagious content and consumer education — a left + right brained approach that has brought clients:
- Search engine reach through website content out-ranking pages on the National Institutes of Health and Wikipedia, including top 3 rankings for mid-tail search terms that bring 4000 – 6000 visitors per keyword.
- Brand growth of of 120% increases in online searches for owned brands.
- Social shares from authoritative content resulting in over 200 shares per month from on-site buttons alone.
- Increased website engagement including over 30% reductions in visitor bounce, and greater than 50% increases in both time on site and pages visited.
Working in digital marketing since 2006, Hope has extensive experience in search-friendly content strategy, Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Google Analytics. Hope’s background combines the best of creativity and data intelligence. After receiving her Fine Arts degree at the San Francisco Art Institute, Hope took up SQL Server and VB programming and worked for 6 years as a database developer and data architect for Fortune 500 companies, followed by 3 years as an advertising copywriter producing web, TV/Radio, direct mail, and collateral.Hope is also a mamanista, blogging at hippiedippiebébé.com, where she provides health and safety advice, green parenting tips, and advocacy for breastfeeding, babywearing, and mindful parenting to an audience of over 13,000 visitors monthly.
Ben Foster serves as our technical backbone at Amiable, managing our Apache server, our mySQL database, our internal Wiki and all of the little technical snafu’s and dust bunnies that we like to call friendly geek-heads in to sweep away for us.
Ben came into web development and search marketing via Sun Microsystems where he spent three years as a validation engineer in chip manufacturing Research and Development. Ben graduated Summa Cum Laude from Tufts University with a degree in computer engineering, and is a PHP and WordPress developer and a Cisco Certified Network Associate.